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[Guest Post] Have online channels changed the nature of influence?
Determining the impact of the growth in online channels such as social media is one of the things that taxes most of us. I’m forever seeing new ‘influencer tracker’ services pop up, and in the world of...
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[Guest Post] Measuring online influence
This second post on online influence looks at how one might measure influence using online metrics. It follows on from last week’s post which posed a lot of questions, but few answers. Fair cop. But...
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[Guest Post] How should AR pros use online channels to increase influence on...
This is the third and final post in a series of thought pieces on the role of online channels in influence. The first two articles are here and here. [For more discussion on the role and nature of...
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